Introduction: The Power and Exploitation of Player Data
What do Zlatan Ibrahimović, EA Sports, FIFPro, FC Midtjylland and Brentford have in common? One word: data. Whether it is a dispute over image rights, player performance tracking or recruitment strategies, each of these names has been at the centre of football’s evolving data landscape. From legal battles over the unauthorised use of player likeness to clubs leveraging analytics for a competitive edge, these cases highlight the growing influence and controversy of data in modern football.
Data analytics has revolutionised professional sports, enhancing performance, fan engagement, commercial opportunities and integrity review. From GPS tracking and biometric monitoring to AI-powered performance analysis or ‘field of...
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