Men’s and Women’s Soccer Take Huge Strides in the U.S.

Leo Messi takes North American Soccer by Storm

In July 2023, Lionel Messi joined Inter Miami FC of Major League Soccer (MLS) following the termination of his contract with Paris Saint-Germain. With more limited resources than some other leagues and clubs around the world, MLS and Inter Miami had to get creative to lure Messi to Miami. Ultimately, with the assistance of Apple and Adidas, two of MLS’s most important commercial partners, Messi agreed to join Inter Miami.

Major League Soccer and Its Commercial Partners Get Creative In Order to Attract Messi

At the end of the 2022-2023 European soccer season, Messi was rumored to be fielding a number of offers from clubs around the world, including some from Saudi Arabia - one of which...

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