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Football-legal
31
Dec
2021
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Football Legal
Broadcasting Rights & Sponsorship
Article
China
Football Legal # 16

Interview with Sam Swinton: “Our main mission is to create a connection with the players’ fanbase”


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Interview with Sam Swinton

Co-Founder, Virtus Management

Shanghai – China

Can you introduce yourself and tell us about your role as the Virtus co-founder?

I have lived in China since 2017, working in the sports industry. Before launching the Virtus project, I spent three years working with market leader Mailman group, assisting brands, clubs and athletes to activate their global and local business strategies in China, with a large focus on social media marketing. This  experience saw me working with the likes of Juventus, Roland Garros, Cristiano Ronaldo and many more top IPs.

In late...

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