Presentation of the Evin Law
As everybody knows, France is a country of paradoxes.
Year in year out, it is one of the world's largest producers of alcohol and the sale of these beverages constitutes one of the country's main sources of exportation.
The Gastronomic Meals of the French, including an apéritif and liqueurs, has been inscribed on the Representative list of the Intangible Cultural Heritage of Humanity.
At the same time, France has enacted the Law of 10 January 1991, the Evin Law, which is one of the toughest laws in the world regarding advertising for alcoholic beverages.
The mechanism provided for in this Law is that advertising for alcoholic beverages is only allowed if it complies with Articles L. 3323-2[1] (regarding the media) and L. 3323-4
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