For an avid football fan and a pizza chef, isn’t the perfect name for your new mushroom (“champignon” in German) pizza, Champignons League? For the owner and pizza chef Sadi Souri of Pizza Wolke in Giessen, Germany, this was precisely the perfect name. UEFA, the owner of the trademark “Champions League”, however, had a different opinion on the name of the pizza and the impact that it could have on one of the most famous trademarks in football.
Thank you, but that’s my trademark
Trademarks are used to show the origin of a product. They can, for example, be a recognisable logo like the Nike Swoosh or Adidas Three Stripes and recognisable words like Coca-Cola or RedBull’s slogan “gives you wings”. Trademarks are all around us and they are a tool used by organisations and companies to show a product or service as theirs, signifying quality assurance and reliability.
UEFA uses the trademark “Champions League” for one of the most prestigious annual football competitions in the world. In 2018, the UEFA Champions League final was watched by 380 million viewers.
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