The landscape of sports advertising in Italy, particularly with respect to betting and gambling, underwent significant regulatory changes with the enactment of Decree Law no. 87 on 14 July 2018 (subsequently converted into Law no. 96/2018). Aimed at tackling gambling addiction and protecting vulnerable categories of people, Article 9 of said Decree, commonly referred to as the “Dignity Decree”, introduced the blanket prohibition of any form of advertising^[1] related to betting through any means, including on the occasion of sports events. The same...

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