The sale of broadcasting and media rights represents nowadays the biggest source of revenue in the football industry. Television and media organizations pay significant sums of money for the exclusive right to broadcast top sporting events live. In particular, broadcasters are extremely interested in football broadcasting rights, specifically because of their promotional opportunities, branding power and audience building effects.
At least in Europe, football is by far the most heavily broadcasted sport and the value of the football TV rights for the main football events (i.e. domestic league competitions, UEFA Club Competitions, FIFA World Cup) has dramatically increased over the last two decades, as proved by the huge explosion of media rights fees. Just to name some examples, the English Premier League signed last year a GBP 5.13 billion (approx. EUR 5.8 billion) deal for the next three seasons, registering an increase of 71% compared to the...
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