Special Report FL #15 - Fans - A Key Component of Football Identity
Interview with Antonia Hagemann
CEO, SD Europe[1]
Cork – Ireland
What is football? Somebody from my network said to me the other day: “Football is, of all sports, a team sport in which an individual has to contribute to the greater goal of the team.”
In order to fix European football, we need to act as a team, too. This might sound obvious to some and completely disillusional to others.
The interests of all stakeholders need to be more aligned to some extent; instead, there are opposing and even fighting camps - within the same team! Ultimately, teams will fall apart or settle for less.
What would a better European football look like from our...
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