In a decisive legal battle over trademark rights, the European Union Intellectual Property Office (EUIPO) has ruled against the European Super League Company S.L's attempt to register "The Super League" as a trademark, siding with Denmark's Superligaen A/s. The 7 March 2024 verdict prevents the controversial Super League from using a name closely resembling the established "SUPERLIGA" trademark, owned by Danish football clubs, across a wide range of goods and services within the EU. This decision introduces another challenge in the European Super League's journey.