It is common sense that football is Brazil’s most popular sport. However, not everybody knows the efforts that Brazilian football must make to progress amidst a complex law system, a centralising Government and television companies, which learned how to profit from these deficiencies to gather most part of the profitability of this product.
The purpose of this article is to show the Brazilian reality of one of the main by-products of football: the broadcasting rights.
General Brazilian Context
Contrary to many countries, in Brazil the Sport is considered to be a public asset, and the Government has the duty to foster its practice and to legislate on it.[1]
However, it is not in the Government that we find the professionals with the best technical qualification in the sports area. In view of that, despite the fact that it is extremely complex and broad, the sports legislative system is inconsistent and not much systemised.
More than that, due to the slowness of the Brazilian legislative process, the laws are usually outdated and do not follow the evolution speed of the sport as a business, requiring the private initiative to live with these barriers, or to adjust to them, to render the sports activity profitable. As a result, the companies decided to concentrate their funds in the most profitable modality of all,...
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