Although it is a headline, it seems more like a court ruling: “With a hefty punishment for the rebels: Betsson wins the tender and keeps the naming right of the National Championship.” This is how the agreement reached by the National Professional Football Association of Chile (ANFP) was announced so the Chilean first and second-division championships would bear the name of the renowned online bookmaker of Swedish origin.
The Conflict
After the restrictions imposed in Spain on the advertising of online betting houses and casinos in 2021, the owners of these companies saw no other alternative than to leave the great showcase of Spanish football. And among many other destinations that still have the door open without any type of restriction on these activities (although everything indicates that not for much longer), Chile, especially its football, has been welcoming this appetizing exodus of capital with open arms. So, it is then that many Chilean football clubs show, especially on their jerseys, brands of different bookmakers and online casinos, to which the local league has adhered at the beginning of the 2023 season, through an agreement that allows
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