German e-commerce Leader Zalando Sanctioned by the Italian Competition Authority for Ambush Marketing Activities in relation to EURO 2020

Italian Competition Authority, 29 March 2022, no. 3009, ZALANDO-CARTELLO EURO 2020

Date of the decision: 2022-03-29

For the first time a sanction has been imposed by the Italian Competition Authority in application of the recently introduced legislation aimed at tackling ambush marketing activities (i.e. Law Decree no. 16, 11 March 2020).

In June 2021, right before the start of EURO 2020 (postponed to 2021 due to COVD 19-related restrictions), the e-commerce leading operator Zalando displayed a giant poster in the iconic city-center square of Rome “Piazza del Popolo”. Such poster depicted a white shirt bearing the...

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German e-commerce Leader Zalando Sanctioned by the Italian Competition Authority for Ambush Marketing Activities in relation to EURO 2020

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